The question posed to me for this first week is whether or not social media marketing is a fad. The quick and simple answer that I have is that, as long as social media is being used, there will be businesses who are using it to reach their customers.
As it is, the use of social media is growing by leaps and bounds. Currently Facebook and Twitter are the most popular forms of social media, but it also extends in to blogs and other forms of social interaction on the internet. Because these forms of social media are so widely used, marketers are exploiting them to market to their target group.
It seems to me that social media, itself, is not a fad. People have a strong desire to socialize with other people. Couple that with the constant advancement in technology, and you can see that it will now and forever more be an avenue people take to communicate with one another.Marketers understand where they need to go to reach the consumer, so I don't think they will be abandoning the use of marketing through social medias anytime soon.
Will Stuart
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