Have you ever been scrolling the pages of Facebook, possibly reading about your friends lives through the news feed or creeping someone's photos all while you are supposed to be writing that paper (or blog post), then looked over at the right hand side of the screen to see all the ads? Well, a great deal of those ads reach your eyes because they are tailored specifically for you.
A simple Google search of "advertising on Facebook" brought up the Advertising page on the website. Here, potential advertisers are greeted by a page giving an overview of the benefits of advertising through Facebook. In fact, the tag line on the page says, "Reach over 500 million people where they connect and share." The overview provides you with how you can reach your target audience, deepen your relationships with customers, as well as control your budget. All very important aspects to marketers. If you still aren't convinced you can click on the case studies tab and get a much more detailed explanation of how everything works as well as fact-filled support of why it is a good idea for your company.
The first page in the case studies tab is about reaching your target audience and it shows how a photography company was able to design there advertisements to show up on the pages of women ages 24-30 whose relationship status said they were engaged. There were also facts showing how the cost of advertising was worth it when you consider the amount of revenue it can produce, and how ads viewed through Facebook were more likely to be viewed versus off Facebook.
Some might be a little concerned with the fact that people can advertise in this way, but as it is your demographic information is public and as far as I can tell, nothing unethical is presenting itself in this form of advertising.
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