Xbox Live is an online service provided by Microsoft that has been around since 2002 for the first Xbox system. Now it is used for the Xbox 360 system, and is being made available for mobile devices that support the Windows software. There are currently two options available for users, Xbox Live Free and Xbox Live Gold, which charges users a fee.
Some of the current features that are available for Xbox Live Gold users are:
-voice chat, party chat, and video chat (these also require the use of a headset, the Xbox Vision Camera, or an Xbox Kinect)
-The use of Avatars, which can represent the users likeness
-An opportunity for downloadable content for the user's games
-Online Multiplayer
-Connect with Facebook, Twitter, and last.fm (must have an account registered with these sites)
-Can also use Zune, Vodafone Casa TV, ESPN3, and NetFlix (must have an account or a ESPN3 supported ISP address)
*Xbox Live Free offers only a few of these features, which include voice chat, downloadable content and the use of Avatars.
Some upcoming features that will be supported on Xbox 360 include connecting with Hulu Plus, which will allow users to watch videos through Hulu Plus. Also, users will be able to interact with their Avatars, as well as other Avatars through the use of the Kinect.
I feel that Xbox Live provides users many opportunities to interact with other users, much like many other social media sites. You can develop a user profile, connect and chat with friends, and play games through the site. It also allows people to connect with other social media sites and it also allows users to use tools like NetFlix and, eventually, Hulu Plus. This would be an excellent way for advertisers to reach consumers, and seems to pull a lot of the major benefits of many other social media sites and roll them all into one.
I like the post! I have never thought about how similar XBOX Live is to other social media sites. This could be a huge opportunity for companies to advertise on this network. I wonder how many people are using XBOX Live. I know that many of the college age guys are using it all of the time. I also like how using this one connection allows you to acces so many other social media sites. I did not know you could get on Facebook or Twitter with it. This looks really interesting!
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