Recently, I was reading one of my favorite blogs that I go to for all my Kentucky Wildcat sports information, Kentucky Sports Radio, and there was a post about how they were having trouble with a newspaper in Lexington, KY, the Herald-Leader. The paper would even go so far as to never mention the paper by name, and they wouldn't allow any of their employees to speak to anyone affiliated with the blog. Whatever KSR did to the Herald-Leader must have been pretty bad right?
Actually, the reason the paper was so bitter was most likely due to the fact that KSR takes a lot of readers away from any of their sports articles covering most anything (although they wouldn't admit to that). Also, the writers of the KSR blog were not shy of calling the Herald-Leader's writers out, or any writer for that matter, on writing things that they didn't support with proper sources.
This particular situation is just one instance of blogs taking audiences away from newspapers and magazines. In fact, according to a study done on this topic (http://www.labnol.org/internet/blogging/blogs-popular-than-newspapers-magazines-google-trends/3242/), blogs passed newspapers and magazines in popularity on Google in early 2008.
The question to ask is why are blogs becoming more popular. The reason is that readers can get the news they want to hear about for free, whereas with paper and magazine articles, they have to purchase the medium and then search through them and hope their was something about the topic they wanted to read about. For example, I am a huge fan of UK, WKU, and Tennessee Titans sports teams. When I want news on those teams, I go to blogs like Kentucky Sports Radio to get the information I want, and I don't have to sift through everything else.
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